Metric's Guide to Web Design: Finding Value in a 30K Investment - Chapter 3

Chapter 3

Building a goal-focussed marketing asset

When you’re going through the process of developing a site, a creative marketing agency makes decisions based on data-driven research and industry insights. This is where you’ll find the best value for your money.

They’re able to construct and communicate a brand’s message to clearly defined audiences, with specific call-to-actions, designed to generate awareness for certain products and services and provide insights into the company's brand messaging.

In the same way that marketing communication requires maintaining message clarity across an ever expanding list of physical and digital mediums, an agency that not only creates the marketing messages that lead customers to your website, but also the website itself, represents best practice for your marketing spend. This ensures consistency across all consumer touch points, managed by a team of people with years of experience in their respective fields.

Ultimately, there are many different options at your disposal when determining how to develop a new website for your brand. You may decide to bring your online marketing strategy and execution in-house and hire freelance specialists to fill the gaps in expertise. This approach may work perfectly for you depending on your needs and budget. However, you should keep in mind that the sum of the salaries paid to assemble a team of respective experts in each field would well surpass the cost of building your website with an agency.