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When Google announced that they’d be sunsetting the Universal Analytics we’re all used to in July 2023 - triggering a mandatory update to Google Analytics 4 (GA4) for all properties - every marketer in the world took a deep breath (and wondered how this change would impact their ability to track their website, campaigns, and more - now and in the future). 

What your school marketing team needs to know about the new GA4 

Our digital marketing experts did a deep dive into these changes - and what they’ll mean for private & independent school marketing teams specifically.

Download our all-new guide to GA4 for private and independent school marketers here.

At Metric Marketing, we develop measurable and practical strategies to help private and independent schools like yours to make the most of your marketing efforts. We’d love to discuss your private school’s marketing requirements with you. Contact us today to speak with our marketing professionals, or sign up to receive more marketing tips in your inbox.

Learn more about how we help private and independent schools work more efficiently and execute more successful strategies.


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