Metric + Banking on Digital Growth Podcast

Metric + Banking on Digital Growth Podcast: Data Takes Marketing from Cost Center to Revenue Center

Is your marketing working? 

Many financial brand marketers have difficulty answering this question, or definitively proving their answer. But it doesn’t have to be that way.

Kevin MacNeil (Metric’s Vice President of Accounts) joined James Robert Lay on the Digital Growth Institute’s Banking on Digital Growth—​​the fastest growing podcast for financial brand marketing, sales, and leadership—to discuss the trends, pitfalls, and exciting paths forward for credit unions looking to do more with their data.

Some key takeaways and insights include:

• Why your credit union or bank needs to be making data-driven marketing decisions

• The third-party integrations that may be ruining your data

• Why nearly every financial brand’s website isn’t serving them well (and what to do about it)

LISTEN TO THE FULL PODCAST

LEARN MORE ABOUT DATA-DRIVEN MARKETING FOR CREDIT UNIONS

• Banking on Digital Growth Part 1: Top Trends for Credit Unions in 2021

• Banking On Digital Growth Part 2: Reasons For Change

• Banking On Digital Growth Part 3: Practical Strategies for Growth

Are you ready to evolve your approach to credit union marketing? We’d love to chat about the trends you’re seeing—and how Metric can help you break ground in new territory. Talk to us today to get started.