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Search Engine Optimization

Search Engine Optimization (or SEO) refers to strategies for attracting organic traffic from search engines, often your most important source of new prospects.

What is SEO?
and Why It’s Important

SEO stands for Search Engine Optimization, a strategy used to increase the quality and quantity of traffic to your website through organic search using search engines such as Google. When people search for information online, the results—called search engine results pages, or SERPS—generate both paid search ads and organic results.

SEO is all about attracting organic results—traffic that you don’t have to pay for. If your business or organization wants to draw traffic to your website or campaign page, developing a sound SEO strategy is key to increasing awareness, sales and revenue for your brand.

If you’re searching for an SEO provider, you’ll come across many different approaches to the craft. With more than 15 years of experience in providing SEO services, Metric offers organized and measurable solutions for SEO. We bring you three targeted SEO services to help increase organic traffic to your site.

SEO Site Audit & Implementation

If this is your first time investing in SEO, we may recommend a site audit. An SEO audit of your website shows you the strengths and weaknesses of your own site as well as your competitors’ sites and gives you a clear path to improving your search engine ranking. The audit looks at how easily search engines can or cannot find your site in terms of architecture and content, sitemap and crawlability, and page speed and user experience. Read more

Site Replacement SEO

If you’re currently building a new website, or thinking of building one, we may recommend this product. When you replace your old website with a new one, the site and content migration needs to be thoughtfully planned and executed so your website will maintain its visibility in search engine results. Our approach includes baseline testing, content optimization, link review, testing for responsiveness and speed, redirect planning and analytics tracking preservation. Read more

New Website SEO

If you’ve built a website in the past three years and you don’t know if your current website is outperforming your old one (analytically), you should contact us. Many websites, especially if they’re new, lack any kind of SEO strategy to attract organic traffic. To help you take advantage of the opportunity to attract traffic organically on a new website, we can provide services such as SEO keyword research, technical SEO, SEO content creation, credibility building for your website and SEO success measurement. Read more

Get In Touch

Contact us today to see how our data-driven approach can generate the results you’re looking for.