program built for independent and private schools
MARKETSMART™ for Private Schools
MARKETSMART™ is a program built for independent and private schools to better market themselves, grow and retain students who will thrive with them.
The MARKETSMART™ program consists of three product categories, each with unique products and services designed to achieve your objectives.
Make Better Decisions
A grouping of products that provide research, data and actionable insights that drive better decision making. Through in-depth research and measurement strategies, these tools help you deepen engagement, build trust and confidence in your school to fuel success.
Product Suite
Get the right information that your school needs to make better decisions. We utilize our expertise in leading school management software—including BlackBaud and School Admin—to integrate performance measurement and develop results-driven insights.
To fuel smarter decision making, we evaluate your competitors and develop strategies to strengthen your school’s position as the top choice for education in the marketplace.
We help you tell your story and optimize your impact by analyzing your school’s communication material, message positioning and identifying opportunities. Our guidance enables you to integrate all your marketing efforts and ensure consistent branding and messaging.
To expand your referrers, we evaluate and engage the strength of your collective network of trustees, past parents, current parents, alumni, and community.
We develop unbiased alumni surveys to provide meaningful insights that increase your school’s fundraising capabilities and strengthen alumni relationships for long-term success.
Through our unbiased secret shopper analysis, we assess how prospective families move through your school’s enrollment process to identify opportunities. We then work with your school ambassadors to engage families with confidence, so you can host more visitors and guide them towards enrollment.
Expand your referral network and fundraising power by harnessing the influence of your school’s Board. We help identify and attract the critical skill sets required for your Board to champion your school in the wider marketplace.
Grow your School
To help your school grow and recruit more strategically, we developed specialized tools to educate and inspire engagement from target families. Guided by our repeatable marketing process and data-driven approach, we provide the proven strategies you require to make more informed choices and steer you towards growth.
Product Suite
Grow your school with the strength of our repeatable marketing process and high-end creative to build marketing campaigns that resonate with target families.
Our team leverages their digital expertise and proven process to manage your school’s marketing campaigns across digital platforms. We boost growth by building data-driven solutions that optimize your connection with current and potential families.
Using a data-driven approach, we discover best-fit families and forecast the most productive markets for your school—equipping you with the strategies needed to increase enrollment.
We make fundraising easy by examining your school’s network to identify and prioritize your most effective donors. Then we work with your school to develop strategies to strengthen donor relationships and increase fundraising capabilities.
Our team applies our proven research methods to deliver the actionable recommendations your school needs to recruit and retain best-fit families.
Build Strong Foundations
We employ a set of foundational tools that ensures your school is built for success, stands-out from your competition and captures the attention of best-fit families. This group of products and services lays the groundwork to achieve your goals by developing a well-positioned brand, a digital presence that performs, and targeted strategies that present your schools’ values to the right families at the right time.
Product Suite
Effective branding is the foundation of your school’s marketing success. Our brand experts partner with your school to cultivate a creative brand that resonates with target families and generates results.
Boost referrals and attract best-fit families with our winning tools and brand strategies for schools. As a part of this process, we will train your staff at all levels to consistently communicate your value with current and prospective families.
We evaluate your school’s brand positioning and provide key insights to enhance your connection with current and potential families.
We uncover the truth behind how your school is perceived in the marketplace. To increase retention and recruitment, we then develop strategic solutions to proactively navigate risk and boost positive perception.
Ensure current and prospective families can easily find the information they need to make decisions by enhancing your school’s website. We develop dynamic and performance-driven websites that strengthen your online presence and inspire action.
How MARKETSMART™ Helps Private Schools Stand-Out
Full Suite of Marketing and Advertising Services for Private Schools in North America
Driven by our data expertise, we provide a full suite of marketing and advertising solutions that meet private schools’ needs across North America. From research and brand development to innovative campaign creation and execution, we support your school at every stage with our collection of tailored products aimed at generating results.
Partnership with Industry Leaders in the United States
To ensure the best solutions for your school’s objectives, we have partnered with the most trusted, data-driven marketing experts for independent and private schools in North America.
Metric Marketing
We specialize in providing innovative marketing solutions that attract and increase enrollment and retention.
EdwardsCo
We have partnered with EdwardsCo to provide leading-edge branding products that reflect your school’s values and resonate with target audiences.
Connor Associates
Our trusted marketing research partner. Together, our research products capture the meaningful data needed to steer your marketing activities in the right direction.
Data-Driven Big Ideas
Our team of passionate industry veterans lead every project with data-driven big ideas that inspire action and drive measurable results. By understanding what motivates potential families to take action, backed by metrics and actionable insights, we deliver engaging and effective ideas that ensure your school stands out from the competition.
Integrated Data Decision Making
With meaningful data as our guide, we partner with your school to integrate data and your collective objectives to lead stronger decision-making. Our process ensures objectives across all departments, from the head of school to the board are understood, measurable and met with strategies to achieve your goals.
Strengthen your Team
We act as an extension of your team by providing our expertise in areas your team may lack while suggesting new strategies and processes that will benefit your bottom line. In partnership with your school, we take the time to build trust and deeply understand your needs to strengthen your impact while ensuring a positive return on your investment.
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Related Solutions
Jumpstart Your Marketing Strategy
If you need help marketing your business or organization, get in touch with us to discuss a data-driven strategy that will give you the insights and results you’ve been looking for.