For CEOs and Business Owners
Make better decisions based on data that is relevant to your business
Direct your team on the objectives and outcomes that matters most
Understand the challenges and opportunities that need to be addressed
Get relevant information you can act on quarterly or whenever you need to be involved in marketing activities and decisions
Build a solid framework for making better decisions about your marketing
For Marketing Directors
Empower your team with relevant data about customers and prospects
Bring useful insights to the decision-making table
Back your team’s marketing decisions and recommendations with hard data
Discover new challenges and opportunities that arise from your data
Build credibility for your budgetary needs based on relevant data
Inside the Insight Report
Here are a few examples of what you’ll find inside a Metric Insight Report. Reports are typically generated every quarter, depending on the campaign or need for assessment.
Google Search (Pay Per Click) Campaigns
Google Search Ad data breaks down advertising by channel. Above, we’ve analyzed the success rates of Pay Per Click (PPC) advertising for various search campaigns. Data showing search terms used by your competitors is also available.
Results are presented in context with comments to help you connect the dots. But tracking impressions and clicks is only the secondary goal. Our primary goal is always to generate conversions, which means the actions you want your audiences to take, such as clicking to your website to call you, fill out a form, watch a video, sign up for a newsletter, get a quote, etc. We help organizations that are stuck reviewing key performance indicators rather than understanding the role different data points have in driving the outcomes that matter to your business.
Conversion paths—like the ones above for Paid Search and Paid Social—show how different channels work together and which paths your audience has taken towards conversion.
“Assisted conversions” represents the number of conversions for which a paid search channel appeared on the conversion path but was not the final conversion interaction.
When it comes to ad creative (i.e., images and messaging), we continually test the ads that are in market to see how well they’re performing. As the campaign progresses, we optimize the ads by focusing budget on the highest performing ones to get higher conversion rates. Clicks, CTRs and impressions are important, but the greater goal is always conversions.
Insight reports aren’t limited to measuring just digital data. There are ways to measure conversions from traditional media channels. For instance, by using unique URLs on ads for billboards, radio and buses, we know what ad users saw before they landed on a campaign or web page and we can track what they did there.
You can learn a lot about your audience and really understand who they are through audience demographics. We use demographics to build buyer legends and customer profiles that are backed up by data such as age, location, gender, what devices they’re using and their interests. This helps us target users more accurately, which increases the likelihood of conversions because we’re building a highly qualified audience to target your ads to.
Web Traffic Map
Whether you are an owner, CEO, organization head or marketing director, you’ll find it interesting to see where your customers and prospects are located. The Web Traffic Map shows you where everyone visiting your website comes from, not just close to home but around the world.
Get In Touch
If a Metric Insight Report sounds like the right quarterly marketing review tool for you and your business, get in touch with us today. We’ll walk you through a full insight report and answer any of your questions about using digital measurement and analytics to give you the best value for your marketing dollars. We look forward to hearing from you.