Brand Strategy

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There are two schools of thought that sound alarm bells when the topic of branding (or rebranding) is broached.

1. Branding can solve everything.
2. Branding achieves nothing.

The reality is that effective branding is tough.

We’ve detailed the importance of branding to your marketing practice in previous resources, but continue to find that ...

It's a common plight: you've had the same logo for 20 years. It's getting a bit outdated, and you could probably use an update. The rest of the ...

INTRODUCTION

Why did we create this guide?

At Metric, we strongly believe that every successful business is built on the foundation of a solid brand. Once this is realized, there is no denying the significance of the role that brand plays in marketing.

We want you to think long and hard about your brand. We want you think about your entire ...

You may need to consider redesigning your visual identity if…

• You’re starting a new company or launching a new product
• You’re merging with another company
• You’re thinking of a name change
• You need to reposition or revitalize your brand
• Your brand looks outdated

The Importance of Your Brand’s Visual Identity

Today we live in a ...