Digital Marketing

Discover practical steps to gather and showcase testimonials, strengthening your school's reputation and drawing in prospective families with real, relatable success stories.

Want to do more to market your boarding program – but not sure where to start? We’ve got you covered. Level up your boarding program marketing strategy by asking yourself these five questions. 

Ready to dive into the world of data-driven marketing – but not sure where to start? Our recommendation is usually a measurement project. Here's an overview of what you need to know about a Metric-led measurement project, and why it's the ideal first step toward upping your marketing game.

Join the experts from Metric Marketing and the Enrollment Management Association as we dive into the latest news on Google Analytics’ change over to the new GA4 - and what it means for your private or independent school marketing team.

Metric Marketing is excited to announce our new partnership with Enquiry Tracker – a leader in the education industry and a great option for private and independent schools looking to manage their admissions funnel more effectively, stay organized and nurture leads.

Email marketing is one of the most valuable—and personal—ways private and independent schools can market themselves to inquiring families, but many aren’t taking advantage of available tools to enhance their marketing efforts. We’ve compiled a list of 10 questions you should ask before taking the leap into leveling-up your email marketing game.

Marketing matters to everyone, and so does the data that can be extracted by relevant digital marketing operations. 

Last week, Metric welcomed our creative director Lindsay’s daughter to the office for Take Our Kids To Work Day. While she was here, we took advantage of her Gen Z brain - and social media skills - to come up with this list of trends private and independent schools can leverage on TikTok to market your school this month to a key demographic of middle school and high school students.

What your school marketing team needs to know about the new GA4 

Here are four lessons private school marketers have learned - that are here to stay.

Whether you’re building a digital marketing strategy from scratch or trying to optimize what you’re already doing, it can be difficult to make decisions about where to invest. 

In our industry study with NAIS conducted last year, we heard a lot of questions about this - so we thought we’d take some time to answer some of the most common ones here! 

How to set your private or independent school marketing team up for digital marketing success.

Learn how private & independent school marketers can use data to turn their Heads of School into marketing advocates.

Learn how we helped IJL plan a perfect proposal at Winnipeg's iconic Confusion Corner. 

Learn about how independent school marketing teams are structured, the functions they provide, and best practices to streamline & strengthen your approach.