Digital Marketing

Building a Strong Digital Marketing Foundation

How to set your private or independent school marketing team up for digital marketing success.

Turn Your Head of School Into a Marketing Champion

Learn how private & independent school marketers can use data to turn their Heads of School into marketing advocates.

Learn how we helped IJL plan a perfect proposal at Winnipeg's iconic Confusion Corner. 

How are marketing teams structured in other schools?

Learn about how independent school marketing teams are structured, the functions they provide, and best practices to streamline & strengthen your approach.

Metric + Banking on Digital Growth Podcast

Metric’s Kevin MacNeil joins the Banking on Digital Growth podcast to discuss how the right data can turn your marketing from a cost centre to a revenue driver.

Marketing to Gen Z

EdwardsCo is a branding, marketing and communications company with over 40 years of experience working with private schools in the United States. We're proud to partner with them to provide leading-edge branding products that reflect your school’s values and resonate with target audiences. 

Here's one of their most popular blog posts, full of actionable insights for your school's marketing team.
Social Media For Schools: Choosing The Right Mix

In this article, we explore seven popular social media channels, and show you how to pick and prioritize the right mix for your school.

Social Media Strategy for Schools

Social media can be a valuable asset for marketing and admissions to promote your private or independent school. A blog post by Metric Marketing.

4 Ways to Improve Your Website’s Conversion Rate

Using better marketing and effective digital ad campaigns to increase traffic to your website is a great first step… but will you be able to capitalize on the opportunity and turn visitors into leads? In this post, we take a dive into understanding Conversion Rate Optimization - or CRO - and putting it to work for you.

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by James Robert Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!

8 Ways to Fill Seats at Your Next Open House

In this article, our private school marketing experts offer these eight tips to ensure your open house is as effective as possible in supporting your enrollment efforts.

Finally! Research on Word of Mouth’s Impact

EdwardsCo is a branding, marketing and communications company with over 40 years of experience working with private schools in the United States. We're proud to partner with them to provide leading-edge branding products that reflect your school’s values and resonate with target audiences. 

Here's one of their most popular blog posts, full of actionable insights for your school's marketing team.

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by James Robert Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!

Banking On Digital Growth Part 2: Reasons For Change

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by James Robert Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!

Summer School: Part 4 Reporting On Your Campaigns

When you have a clear measurement plan, reporting should be simple and straightforward. Read more to hear about a few tips to get you started on creating relevant and actionable reports.