Digital Marketing

Marketing matters to everyone, and so does the data that can be extracted by relevant digital marketing operations. 

Last week, Metric welcomed our creative director Lindsay’s daughter to the office for Take Our Kids To Work Day. While she was here, we took advantage of her Gen Z brain - and social media skills - to come up with this list of trends private and independent schools can leverage on TikTok to market your school this month to a key demographic of middle school and high school students.

What your school marketing team needs to know about the new GA4 

Here are four lessons private school marketers have learned - that are here to stay.

Whether you’re building a digital marketing strategy from scratch or trying to optimize what you’re already doing, it can be difficult to make decisions about where to invest. 

In our industry study with NAIS conducted last year, we heard a lot of questions about this - so we thought we’d take some time to answer some of the most common ones here! 

How to set your private or independent school marketing team up for digital marketing success.

Learn how private & independent school marketers can use data to turn their Heads of School into marketing advocates.

Learn how we helped IJL plan a perfect proposal at Winnipeg's iconic Confusion Corner. 

Learn about how independent school marketing teams are structured, the functions they provide, and best practices to streamline & strengthen your approach.

Metric’s Kevin MacNeil joins the Banking on Digital Growth podcast to discuss how the right data can turn your marketing from a cost centre to a revenue driver.

EdwardsCo is a branding, marketing and communications company with over 40 years of experience working with private schools in the United States. We're proud to partner with them to provide leading-edge branding products that reflect your school’s values and resonate with target audiences. 

In this article, we explore seven popular social media channels, and show you how to pick and prioritize the right mix for your school.

Social media can be a valuable asset for marketing and admissions to promote your private or independent school. A blog post by Metric Marketing.

Using better marketing and effective digital ad campaigns to increase traffic to your website is a great first step… but will you be able to capitalize on the opportunity and turn visitors into leads? In this post, we take a dive into understanding Conversion Rate Optimization - or CRO - and putting it to work for you.

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by James Robert Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!