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Credit Union Marketing

Canadian credit unions have attracted a member base nearing 6 million - or 1 in 5 Canadians - and offer a compelling list of benefits, but they face stiff competition. Rapidly growing FinTechs and major banks are looking to get a piece of the lucrative millennial market. 

This piece focuses on creative marketing ideas to attract more customers, improve sales and keep your product offering competitive in today's crowded marketplace.

Learn how your credit union can connect with members online through meaningful digital marketing that’s relevant to what they’re looking for.

The role of emotion, psychology and brand in digital marketing for credit unions

AT A GLANCE:

    • What online banking looks like for credit union members
    • Building loyalty and trust online
    • Inspiring members to engage and respond
    • What a strong credit union brand can achieve

          Learn how to reach banking customers or credit union members online by staying ahead of them with digital ads as they search for mortgages & more.

          AT A GLANCE:

          • How many people are online?
          • What does reaching a banking customer with a digital ad look like?
          • What’s aggregate data and why is it important?
          • Building an ecosystem for digital marketing

          Learn what millennials, including Gen Y and Gen Z, care about so your bank or credit union can reach them on their terms with marketing they’ll care about.

          AT A GLANCE:

          • Understanding Gen Y and Gen Z
          • What makes everyone born since the 1980s unique?
          • Simplicity and financial wellness 
          • Access to finances and balances

          Learn how to reach banking customers or credit union members online by staying ahead of them with digital ads as they search for mortgages & more.

          AT A GLANCE:

          • How many people are online?
          • What does reaching a banking customer with a digital ad look like?
          • What’s aggregate data and why is it important?