X

Credit Union Marketing

Top Trends for Credit Unions in 2021

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by Robert James Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!

Canadian credit unions have attracted a member base nearing 6 million - or 1 in 5 Canadians - and offer a compelling list of benefits, but they face stiff competition. Rapidly growing FinTechs and major banks are looking to get a piece of the lucrative millennial market. 

This piece focuses on creative marketing ideas to attract more customers, improve sales and keep your product offering competitive in today's crowded marketplace.

Learn how your credit union can connect with members online through meaningful digital marketing that’s relevant to what they’re looking for.

The role of emotion, psychology and brand in digital marketing for credit unions

AT A GLANCE:

    • What online banking looks like for credit union members
    • Building loyalty and trust online
    • Inspiring members to engage and respond
    • What a strong credit union brand can achieve

          Learn how to reach banking customers or credit union members online by staying ahead of them with digital ads as they search for mortgages & more.

          AT A GLANCE:

          • How many people are online?
          • What does reaching a banking customer with a digital ad look like?
          • What’s aggregate data and why is it important?
          • Building an ecosystem for digital marketing

          Learn what millennials, including Gen Y and Gen Z, care about so your bank or credit union can reach them on their terms with marketing they’ll care about.

          AT A GLANCE:

          • Understanding Gen Y and Gen Z
          • What makes everyone born since the 1980s unique?
          • Simplicity and financial wellness 
          • Access to finances and balances

          Learn how to reach banking customers or credit union members online by staying ahead of them with digital ads as they search for mortgages & more.

          AT A GLANCE:

          • How many people are online?
          • What does reaching a banking customer with a digital ad look like?
          • What’s aggregate data and why is it important?