Metric Culture

At Metric, we’re rewriting the age-old stereotypes of what working for a marketing agency is really like, one stay interview at a time.

Metric & RRC Polytech: Student Profile

The Metric team loves to host student work placements - a side effect of doing what we love, and finding an audience of people who tolerate us talking about it all the time. Earlier this year, we welcomed a student from RRC Polytech’s Creative Communications program and Veronica stepped up as his mentor.

Where In The World Is The Metric team?

Remote work is here to stay! In this article, we review some benefits, challenges and things we’ve learned about setting up a successful remote (or hybrid) workplace.

Growing a Team During Covid (and beyond)

Since early 2020, Covid-19 has taken the business world by storm and disrupted the traditional hiring and onboarding process the majority of us were most familiar with. Although some time has passed and many companies have adapted quickly, it's important to take what was learned from the experience and implement it into future hiring and onboarding to improve new hire experiences.

7 Reasons to Work at Metric

With remote work becoming our new reality, you have more choices than ever about where you want to work. At Metric, we’ve worked hard to create a workplace where people truly love what they do, where they do it, and who they do it with.

Why Metric's Core Values Are So Valuable

At Metric, we pride ourselves on delivering high-quality ideas and products to our clients in order to best market their campaigns. The talent of our employees goes a long way, but none of our work is possible without our core set of values that provide a platform for us to be at our best. 

Many companies talk about having similar values - but in our case, these values are an authentic piece of our identity that we cultivate on a regular basis, not just words or an aspirational goal. It's like a personality. Our team is made up of a diverse group of individuals, but these core values are things we all share - and they make a real difference in how we work together every day. They bring out the best in us… and that in turn helps us to produce the very best work for our clients.

We'll try to avoid as many of 2020/2021's most overused words as possible, but it's fair to say that we've been learning some new things lately. The Metric team has been working exclusively from home for over a year - and we've learned a few things along the way about good collaboration and staying connected. Here are five 'connection points' we've established this year.

Metric encourages measurement in every initiative, be it a campaign, online content, or even support interactions with clients. The notion of what constitutes success, for our efforts and our marketing expenditures, is very important to us. We also live this philosophy internally in many ways. One of my roles as Office Manager is to measure and ...

Speaker Series: Branded Loyalty

Kevin MacNeil, Metric Marketing’s VP Accounts, is at the Canadian Manufacturers and Exporters Dare to Compete event discussing brand and how to market to an increasingly connected world.

There’s been a fundamental shift in the marketing landscape over the past decade. Customers are learning about products and services in an entirely ...

Metric Introduces Summer School


No more pencils. No more books.

The pace of life may have slowed down a bit, but that doesn't mean your marketing efforts should too. Over the next two months, we’ll be helping our partners to deepen their understanding of email marketing (July) and website analytics (August) with Metric’s Summer School.

For tips and tricks on how to ...

Metric CEO John McDonald will join one hundred and fifty high-profile Winnipeggers in the annual CEO Sleepout Thursday, September 18th.The annual event aims to engage the corporate community to rally about housing & employment issues for Winnipeg's homeless. It also raises funds to provide opportunities for the 3,000 - 15,000 people in our ...

EY Entrepreneur of the Year Nomination

For 20 years , the global accounting firm EY has been honouring outstanding Canadians who have turned their unique business vision into successful reality with the EY Entrepreneur Of The Year® award.

Metric Marketing's John McDonald has been nominated in the Technology & Communications category for the Prairies region in recognition of his ...