Private Schools Marketing

Growing Your School Through Data and Advertising

Missed our recent webinar with AISAP? Watch it here and learn more about optimizing your marketing with new industry benchmark data.

Make the most of your school's social media presence by establishing clear guidelines for your team. Learn how to streamline content creation, maintain brand consistency, and engage your community.

 Learn how to turn trending TikTok inspiration into content that can boost your school's online presence and engagement. Try out these five trends that are making a mark right now, and learn how to implement them effectively.

Maximize Your Summer Camp Marketing Strategy

Your school’s summer programming isn’t just for fun… it can also be a powerful recruitment tool. We’re unpacking some tips  and tricks so you don’t overlook this summer’s campers (who could be your next batch of right-fit families).

Registration is now open for our upcoming webinar with AISAP: Growing Your School Through Data & Advertising.

Marketing When Your Seats are Full

Just because your school is full, doesn’t mean you should stop your marketing efforts. Find out why – and what you can do to make the most of this next admissions season. 

Spring Clean Your Marketing

Spring is the perfect time to hit pause for just a moment and complete a few ‘spring cleaning’ tasks (or delegate them). Your future self will thank you for reading and following this list of 10 school marketing clean-up tasks.

Level Up Your School’s Search Marketing

Unlock the potential of search marketing for your schools. From conversion tracking to campaign organization to branded keyword campaigns, read about our top strategies for improving the success of your campaigns and finding new opportunities for enrollment growth in 2024.

Planning a photo shoot this year? Or maybe you just know you need more/better photography? We asked our team to create a list of practical tips to help create impactful and engaging photography for your school.

10 Secrets of a High-Converting Landing Page

Creating or updating landing pages for this admissions season? Discover the 10 most useful tips to create a high-converting landing page that will drive conversions for your school and help you reach your marketing and admissions targets.

Why do families choose your school? And why do they choose it over other options? Take a peek behind the scenes at common marketing strategies and messages for private & independent schools – and discover how to leverage those insights to create a stronger marketing campaign for your school.

What Are Your Competitors Tracking?

Ever wonder what your competitors are tracking? (Of course you do.) Take a peek behind the scenes to discover the top three KPIs other schools are tracking - and learn why it’s so important to have a unified plan to track your own marketing efforts.

Earlier this month, three of our Metric team members partnered with CAIS on a brand new webinar: Growing Your School through Data & Advertising. Over the course of an hour, we were able to touch on three topics we get asked about a lot. Read about what we covered - and how you can access the recording.

5 Tips for Using Testimonials in Your School's Marketing Mix

Discover practical steps to gather and showcase testimonials, strengthening your school's reputation and drawing in prospective families with real, relatable success stories.

What We Love About the NAIS & EMA Cost Per Enrollment Study

NAIS and EMA put their heads together to dive deep into one of a private and independent school marketer’s biggest hills to climb: understanding your Cost Per Enrollment. We read the report so you don’t have to! Here’s what we thought.