Private Schools Marketing

Marketing matters to everyone, and so does the data that can be extracted by relevant digital marketing operations. 

Last week, Metric welcomed our creative director Lindsay’s daughter to the office for Take Our Kids To Work Day. While she was here, we took advantage of her Gen Z brain - and social media skills - to come up with this list of trends private and independent schools can leverage on TikTok to market your school this month to a key demographic of middle school and high school students.

What your school marketing team needs to know about the new GA4 

Are you curious to know how to define and understand your target audience to maximize marketing efforts? Here are some of the insights by Metric Marketing you can explore to assist in understanding and defining the target audience.

Earlier this year, Metric Marketing - and three of our clients - were honoured at the annual EduAD Awards - a celebration of the best education industry marketing from across North America.

Here are four lessons private school marketers have learned - that are here to stay.

Practical tips you can use to present school marketing data to your board efficiently & effectively—and achieve better results.

How private and independent school marketers can evaluate success, and turn that data into news you can use.

Whether you’re building a digital marketing strategy from scratch or trying to optimize what you’re already doing, it can be difficult to make decisions about where to invest. 

In our industry study with NAIS conducted last year, we heard a lot of questions about this - so we thought we’d take some time to answer some of the most common ones here! 

How to set your private or independent school marketing team up for digital marketing success.

Learn how private & independent school marketers can use data to turn their Heads of School into marketing advocates.

Learn what’s keeping other private and independent schools’ marketing teams up at night (and what they’re planning to do about it).

Learn about how independent school marketing teams are structured, the functions they provide, and best practices to streamline & strengthen your approach.

A summary of the 2021 NAIS State of Independent School Marketing Survey, in partnership with Metric Marketing. Sign up to learn more.

EdwardsCo is a branding, marketing and communications company with over 40 years of experience working with private schools in the United States. We're proud to partner with them to provide leading-edge branding products that reflect your school’s values and resonate with target audiences.