Private Schools Marketing

Here are four lessons private school marketers have learned - that are here to stay.

Practical tips you can use to present school marketing data to your board efficiently & effectively—and achieve better results.

How private and independent school marketers can evaluate success, and turn that data into news you can use.

Whether you’re building a digital marketing strategy from scratch or trying to optimize what you’re already doing, it can be difficult to make decisions about where to invest. 

In our industry study with NAIS conducted last year, we heard a lot of questions about this - so we thought we’d take some time to answer some of the most common ones here! 

How to set your private or independent school marketing team up for digital marketing success.

Learn how private & independent school marketers can use data to turn their Heads of School into marketing advocates.

Learn what’s keeping other private and independent schools’ marketing teams up at night (and what they’re planning to do about it).

Learn about how independent school marketing teams are structured, the functions they provide, and best practices to streamline & strengthen your approach.

A summary of the 2021 NAIS State of Independent School Marketing Survey, in partnership with Metric Marketing. Sign up to learn more.

EdwardsCo is a branding, marketing and communications company with over 40 years of experience working with private schools in the United States. We're proud to partner with them to provide leading-edge branding products that reflect your school’s values and resonate with target audiences. 

In this article, we explore seven popular social media channels, and show you how to pick and prioritize the right mix for your school.

Social media can be a valuable asset for marketing and admissions to promote your private or independent school. A blog post by Metric Marketing.

Using better marketing and effective digital ad campaigns to increase traffic to your website is a great first step… but will you be able to capitalize on the opportunity and turn visitors into leads? In this post, we take a dive into understanding Conversion Rate Optimization - or CRO - and putting it to work for you.

In this article, our private school marketing experts offer these eight tips to ensure your open house is as effective as possible in supporting your enrollment efforts.

If you look around at some of the top marketing agencies of today, you’ll notice a standout difference: they’re increasingly steering away from being generalists and leaning into specific areas of expertise. And the benefits to their clients are myriad—from quicker turnaround times, to more streamlined integration with their in-house team, to greater ROI when all’s said and done. In this article, we examine the power of sector-specific education marketing expertise.