Private Schools Marketing

How to set your private or independent school marketing team up for digital marketing success.

Learn how private & independent school marketers can use data to turn their Heads of School into marketing advocates.

Learn what’s keeping other private and independent schools’ marketing teams up at night (and what they’re planning to do about it).

Learn about how independent school marketing teams are structured, the functions they provide, and best practices to streamline & strengthen your approach.

A summary of the 2021 NAIS State of Independent School Marketing Survey, in partnership with Metric Marketing. Sign up to learn more.

EdwardsCo is a branding, marketing and communications company with over 40 years of experience working with private schools in the United States. We're proud to partner with them to provide leading-edge branding products that reflect your school’s values and resonate with target audiences. 

In this article, we explore seven popular social media channels, and show you how to pick and prioritize the right mix for your school.

Social media can be a valuable asset for marketing and admissions to promote your private or independent school. A blog post by Metric Marketing.

Using better marketing and effective digital ad campaigns to increase traffic to your website is a great first step… but will you be able to capitalize on the opportunity and turn visitors into leads? In this post, we take a dive into understanding Conversion Rate Optimization - or CRO - and putting it to work for you.

In this article, our private school marketing experts offer these eight tips to ensure your open house is as effective as possible in supporting your enrollment efforts.

If you look around at some of the top marketing agencies of today, you’ll notice a standout difference: they’re increasingly steering away from being generalists and leaning into specific areas of expertise. And the benefits to their clients are myriad—from quicker turnaround times, to more streamlined integration with their in-house team, to greater ROI when all’s said and done. In this article, we examine the power of sector-specific education marketing expertise.

Helping private and independent schools deepen their customer relationships - and ultimately, improve their bottom line.

Schools around the world today that use websites and digital marketing to promote themselves are facing the same problem—they’re not sure how to find their data or what to do with it.

At a private or independent school, it’s important to provide our board (and our executive team) with the numbers they need to see and understand return on ad spend. Some metrics are simple to understand and the line between investment and success is clear. Others - like assisted conversions - can be misunderstood, but they are a critical piece of the puzzle. 

Let’s explore the fundamentals of assisted conversions, and how you can ensure that your board understands how to make decisions on digital channels, and their role in providing a positive return on ad spend.

At a Glance 

Independent schools are becoming more and more competitive, trying to recruit qualified applicants to fill all available slots. Consequently, independent schools are investing more in marketing and branding to get potential applicants' attention. However, many of these schools are still missing out because of one common mistake: failure to align decision-making between the marketing and admissions departments. 

Building alignment–and ultimately, decision-making–between your marketing and admissions departments can help improve student recruitment and retention. Here’s how you can get started on this path today.