Private Schools Marketing

Why do families choose your school? And why do they choose it over other options? Take a peek behind the scenes at common marketing strategies and messages for private & independent schools – and discover how to leverage those insights to create a stronger marketing campaign for your school.

Ever wonder what your competitors are tracking? (Of course you do.) Take a peek behind the scenes to discover the top three KPIs other schools are tracking - and learn why it’s so important to have a unified plan to track your own marketing efforts.

Earlier this month, three of our Metric team members partnered with CAIS on a brand new webinar: Growing Your School through Data & Advertising. Over the course of an hour, we were able to touch on three topics we get asked about a lot. Read about what we covered - and how you can access the recording.

Discover practical steps to gather and showcase testimonials, strengthening your school's reputation and drawing in prospective families with real, relatable success stories.

NAIS and EMA put their heads together to dive deep into one of a private and independent school marketer’s biggest hills to climb: understanding your Cost Per Enrollment. We read the report so you don’t have to! Here’s what we thought.

Want to do more to market your boarding program – but not sure where to start? We’ve got you covered. Level up your boarding program marketing strategy by asking yourself these six questions. 

Ready to dive into the world of data-driven marketing – but not sure where to start? Our recommendation is usually a measurement project. Here's an overview of what you need to know about a Metric-led measurement project, and why it's the ideal first step toward upping your marketing game.

Delve into 10 must-try techniques that will help you create a captivating welcome series for your school. Learn how simple adjustments to your information, CTAs, events and offers can become the key to building strong relationships and increasing enrollment rates.

Gathering the right data is at the heart of school email marketing success. But what if you don’t know where to start? Discover 10 impactful methods to leverage email data with tools like A/B testing, audience segmentation, email heat maps, feedback surveys, CRM integration, and more.

Learn how you can use email automation to streamline your school’s marketing efforts and ultimately strengthen relationships with prospective and existing families. Find tips for creating an email welcome series, engaging audiences after events, setting timely reminders, re-engaging lapsed leads, and welcoming new families to your school.

In a world of overflowing inboxes, personalization is the key to standing out and creating a lasting impact. Discover how personalization can enhance relationships, improve email metrics, and make your audience feel valued and connected.

As a school marketer, how do you minimize unsubscribes and maintain high email engagement? By sticking to your promised email frequency and content, providing relevant material, offering exclusive content, allowing subscribers to tailor email preferences, and leveraging data and feedback. Check out this post to enhance your email marketing success and foster stronger connections with your audience.

Supercharge your school marketing efforts with these actionable ideas to grow your email list! Learn how the power of email marketing can connect your school to your desired audiences and expand your reach. Unleash the potential of inviting subscriptions, streamlining sign-ups, retaining loyal subscribers, offering irresistible content, and igniting a referral program for maximum impact.

Every school has a brand – but are you actively and deliberately managing this investment? Here’s a quick piece on the importance of consistent branding that you can share with your colleagues, faculty and board.

Just because you can ask a survey question doesn’t mean you should. Check out these practical and actionable tips to maximize the impact of your surveys, improve response rates and gain valuable market research insights for your private school.