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EdwardsCo is a branding, marketing and communications company with over 40 years of experience working with private schools in the United States. We're proud to partner with them to provide leading-edge branding products that reflect your school’s values and resonate with target audiences. 

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by James Robert Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by James Robert Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!

If you look around at some of the top marketing agencies of today, you’ll notice a standout difference: they’re increasingly steering away from being generalists and leaning into specific areas of expertise. And the benefits to their clients are myriad—from quicker turnaround times, to more streamlined integration with their in-house team, to greater ROI when all’s said and done. In this article, we examine the power of sector-specific education marketing expertise.

One of the current ‘must read’ books on our shelves here at Metric is Banking on Digital Growth by Robert James Lay. It’s full of insights and ideas on the future of the financial industry and has proven valuable to many of our credit union clients.

Our CEO, John McDonald, has pulled out a few of his favourite insights and we’ll be summarizing them here on our blog - but we hope you’ll read the entire book!

With remote work becoming our new reality, you have more choices than ever about where you want to work. At Metric, we’ve worked hard to create a workplace where people truly love what they do, where they do it, and who they do it with.

When you have a clear measurement plan, reporting should be simple and straightforward. Read more to hear about a few tips to get you started on creating relevant and actionable reports.

When it comes to measuring any kind of analytics, always refer back to your measurement plan. Read more to understand how this will help you focus on the RIGHT metrics.

Helping private and independent schools deepen their customer relationships - and ultimately, improve their bottom line.

We are back in with our summer school session. Check out part two to help define your online goals and customize your analytics reporting.

Back in 2016, we published Metric’s Guide to Measurement & Analytics, an online resource designed to help marketers better understand and activate their data. It quickly became one of the most-visited destinations on our website - and it remains one of our most popular pieces of content today. 

A few things have changed since we first published this guide, so we wanted to revisit and update it for marketers in 2021 (and beyond). Think of it as a summer school session - a small investment over the next few weeks that will help you get better at your job and step into September with a little more focus and confidence. 

Keep reading for Part 1, and watch for the rest of the series to roll out over the next few Wednesdays. 

Looking for more info and support? Reach out to us anytime!

In early May, one of our writers—Susan—attended Confab 2021, a content strategy conference that brings together speakers and people from around the globe who work with content. 

The virtual conference hosted three days of keynotes, presentations and panel discussions that were all about content and featured speakers from The New Yorker, Bank of Canada, Netflix, Dropbox. Shopify and many more. Here are a few key insights and takeaways from some of Susan’s favourite sessions!

One of our favourite things about working in digital marketing is how platforms and tools keep evolving. Over the last few years, Google has put a spotlight on responsive display ads - their default ad format designed for Google's Display Network (GDN). 

Creating a responsive ad requires us to collect and upload brand or campaign assets - including headlines, descriptions, images, logos, and videos - and Google's machine learning will automatically generate and optimize GDN ads. It sounds a bit like magic, but there’s a fair amount of strategy involved in using this tool well. The key to success is understanding how the tool works, and the type of assets that will combine to provide a great-performing campaign that’s a professional reflection of your brand.

These ads are at the core of most campaigns we create for clients, so we thought we’d take a deep dive to help people understand a little more about what they are - and how they can work for you.

Many companies talk about having core values - but in our case, these values are an authentic piece of our identity that we cultivate on a regular basis, not just words or an aspirational goal. Our core values are shared by entire team, and they make a real difference in how we work together every day. They bring out the best in us… and that in turn helps us to produce the very best work for our clients.

Canadian credit unions have attracted a member base nearing 6 million - or 1 in 5 Canadians - and offer a compelling list of benefits, but they face stiff competition. Rapidly growing FinTechs and major banks are looking to get a piece of the lucrative millennial market. 

This piece focuses on creative marketing ideas to attract more customers, improve sales and keep your product offering competitive in today's crowded marketplace.