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that Drive Results

DAY 1 - #CZLNY

Although not a shopping/pub crawl day in Soho, still a very enjoyable day! Here are the blaringly obvious things I will be on the soapbox for…

Retargeting for brand awareness, conversion, and upselling! Attribution modelling. The last click didn’t do it alone. Don’t make uneducated decisions with your valuable marketing ...

Like many other SEMs descending on New York this week for the ClickZ Live Search Conference, I am anticipating walking away with an arsenal of fresh ideas and new tactics I can dazzle my clients and team with. Look out ROI, I’m coming after you!

So, here’s what I’m looking forward to:

Old Friends Teaching New Tactics

It’s been 11 years ...

Social contests can be a great way to connect your business with new potential customers by giving away a prize to followers and supporters of your brand on social media. Your contest should be treated like a marketing campaign, and before creating your campaign for the social web, Metric marketing lead Meghan Tooley recommends asking ...

By now, we are all well aware that having an online presence is no longer an option for companies that want to stay competitive in the increasingly fast-paced world of marketing. The people (aka. your customers) are online, which means that your company needs to be online too. That being said, simply existing online isn’t enough ...