Gain Insights
that Drive Results

What sets your school apart from the (free) competition? If you’re asking parents to pay tuition and choose your institution over the public system, you need to be able to prove your value. Here are six ways you can make sure your school stands out.

In this upcoming webinar by Metric Marketing and Enquiry Tracker, learn how to streamline your school's marketing and enrollment funnels using data. Discover how to improve conversion rates, identify where prospective families are dropping off, and make data-driven decisions. Register now for the webinar on April 13 at 2 PM ET.

It’s one thing to have values at your company, but it’s another thing to practice them everyday. At Metric Marketing, we truly believe in growth – for our clients and their organizations, but also for our team members. Read more about the Metric experience with interviews from three of our dedicated employees who are growing their careers with us.

Join the experts from Metric Marketing and the Enrollment Management Association as we dive into the latest news on Google Analytics’ change over to the new GA4 - and what it means for your private or independent school marketing team.

Metric Marketing is excited to announce our new partnership with Enquiry Tracker – a leader in the education industry and a great option for private and independent schools looking to manage their admissions funnel more effectively, stay organized and nurture leads.

Email marketing is one of the most valuable—and personal—ways private and independent schools can market themselves to inquiring families, but many aren’t taking advantage of available tools to enhance their marketing efforts. We’ve compiled a list of 10 questions you should ask before taking the leap into leveling-up your email marketing game.

Is it time to turn your digital marketing efforts towards your future students? Understand why talking to teens matters just as much as talking to their parents – and how you can adjust your marketing messaging and strategies to achieve this.

Looking for school website and marketing inspiration? Metric is celebrating our winning clients and projects - and the rest of the InspirED 2022 Brilliance Award winners!

They say there’s no “I” in team… but what if the team is only you? Here are some key tips to help maximize the impact of your marketing dollars and make tough decisions about marketing priorities for your school.

Incorporating a newsletter into your email marketing mix (or improving the one you already have) is not as daunting as it seems. Using these 6 steps as a guide, your journey to smart newsletters that your audience will want to read will become second-nature in no time.

At Metric, we’re rewriting the age-old stereotypes of what working for a marketing agency is really like, one stay interview at a time.

Marketing your school is getting increasingly competitive, and focusing your digital marketing strategy on one platform might not work anymore. With a steady growth rate and a ton of cultural buzz, it’s easy to see this popular platform’s appeal - but is TikTok right for your school?

Kids spend, on average, 75 minutes per day on TikTok

80% of TikTok users are between the ages 16-34

It was the most downloaded app of 2021 (and continues to be extremely popular)

At Metric, our clients have been able to ... Read More

It's tough to step into a new role - we know, because we've been there! Our partner Mike Connor from Connor Associates has too, and is here to offer some advice in the form of seven key questions to ask to ensure you're getting started on the right foot.

Your website is one your school’s biggest marketing investments. Keeping it up to date is a big job. Optimizing its performance is an even bigger one. And knowing when it’s time to overhaul the whole thing? That’s downright overwhelming. Here, we’ll share five things to consider when you’re contemplating the right next step for your site.