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Join the experts from Metric Marketing and the Enrollment Management Association as we dive into the latest news on Google Analytics’ change over to the new GA4 - and what it means for your private or independent school marketing team.

Metric Marketing is excited to announce our new partnership with Enquiry Tracker – a leader in the education industry and a great option for private and independent schools looking to manage their admissions funnel more effectively, stay organized and nurture leads.

10 Questions to Ask when Choosing an Email Marketing Platform

Email marketing is one of the most valuable—and personal—ways private and independent schools can market themselves to inquiring families, but many aren’t taking advantage of available tools to enhance their marketing efforts. We’ve compiled a list of 10 questions you should ask before taking the leap into leveling-up your email marketing game.

A Family Decision: Why Marketing to Students Matters

Is it time to turn your digital marketing efforts towards your future students? Understand why talking to teens matters just as much as talking to their parents – and how you can adjust your marketing messaging and strategies to achieve this.

Looking for school website and marketing inspiration? Metric is celebrating our winning clients and projects - and the rest of the InspirED 2022 Brilliance Award winners!

How to Ace it as a One-Person Marketing Team

They say there’s no “I” in team… but what if the team is only you? Here are some key tips to help maximize the impact of your marketing dollars and make tough decisions about marketing priorities for your school.

6 Tips for Better Email Newsletters

Incorporating a newsletter into your email marketing mix (or improving the one you already have) is not as daunting as it seems. Using these 6 steps as a guide, your journey to smart newsletters that your audience will want to read will become second-nature in no time.

At Metric, we’re rewriting the age-old stereotypes of what working for a marketing agency is really like, one stay interview at a time.

Metric x RRC Polytech: Terrence & Josh

Should Our School be on TikTok?

Marketing your school is getting increasingly competitive, and focusing your digital marketing strategy on one platform might not work anymore. With a steady growth rate and a ton of cultural buzz, it’s easy to see this popular platform’s appeal - but is TikTok right for your school?

Kids spend, on average, 75 minutes per day on TikTok

80% of TikTok users are between the ages 16-34

It was the most downloaded app of 2021 (and continues to be extremely popular)

At Metric, our clients have been able to ... Read More

It's tough to step into a new role - we know, because we've been there! Our partner Mike Connor from Connor Associates has too, and is here to offer some advice in the form of seven key questions to ask to ensure you're getting started on the right foot.

Avoiding a Website Redesign? Start Here.

Your website is one your school’s biggest marketing investments. Keeping it up to date is a big job. Optimizing its performance is an even bigger one. And knowing when it’s time to overhaul the whole thing? That’s downright overwhelming. Here, we’ll share five things to consider when you’re contemplating the right next step for your site.

The Data Everyone Should Care About

Marketing matters to everyone, and so does the data that can be extracted by relevant digital marketing operations. 

5 Trends to Try on TikTok This Month

Last week, Metric welcomed our creative director Lindsay’s daughter to the office for Take Our Kids To Work Day. While she was here, we took advantage of her Gen Z brain - and social media skills - to come up with this list of trends private and independent schools can leverage on TikTok to market your school this month to a key demographic of middle school and high school students.

Get an A+ in Google Marketing

What your school marketing team needs to know about the new GA4 

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