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Social contests can be a great way to connect your business with new potential customers by giving away a prize to followers and supporters of your brand on social media. Your contest should be treated like a marketing campaign, and before creating your campaign for the social web, Metric marketing lead Meghan Tooley recommends asking ...

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By now, we are all well aware that having an online presence is no longer an option for companies that want to stay competitive in the increasingly fast-paced world of marketing. The people (aka. your customers) are online, which means that your company needs to be online too. That being said, simply existing online isn’t enough ...