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spamOn July 1st, Canada's new Anti-Spam Law (CASL) will take effect over the course of the next several months. This legislation has implications for anyone sending or intending to send commercial email, SMS, or other electronic marketing. Sound like you? Read on...

What is it?

Bill C-28, properly known as Canada's Anti-Spam Law (CASL) is an ...

ClickZLive NY

Days 2 + 3

Our Senior Online Marketing Consultant Cheryl shares the latest online marketing lessons from ClickZLive New York, a Global conference series designed by digital marketers for digital marketers.

Her favourite takeaways from days 2 + 3:

Adwords + umbrellas (or shovels in Winnipeg):

Advertisers can use Adwords scripts to adjust bids based on ...

DAY 1 - #CZLNY

Although not a shopping/pub crawl in Soho, still a very enjoyable day! Here are the blaringly obvious things I will be on the soapbox for…

Retargeting for brand awareness, conversion and upselling! Attribution modelling. The last click didn’t do it alone. Don’t make uneducated decisions with your valuable marketing ...

Like many other SEMs descending on New York this week for the ClickZ Live Search Conference, I am anticipating walking away with an arsenal of fresh ideas and new tactics I can dazzle my clients and team with. Look out ROI, I’m coming after you!

clickzlive-newyork20142x

So, here’s what I’m looking forward to:

Old Friends Teaching New Tactics

It’s been 11 years ...

 

contests-metric

Social contests can be a great way to connect your business with new potential customers by giving away a prize to followers and supporters of your brand on social media. Your contest should be treated like a marketing campaign, and before creating your campaign for the social web, Metric marketing lead Meghan Tooley recommends asking ...

Febnewsletter_pencil

By now, we are all well aware that having an online presence is no longer an option for companies that want to stay competitive in the increasingly fast-paced world of marketing. The people (aka. your customers) are online, which means that your company needs to be online too. That being said, simply existing online isn’t enough ...