Gain Insights
that Drive Results

Ready to dive into the world of data-driven marketing – but not sure where to start? Our recommendation is usually a measurement project. Here's an overview of what you need to know about a Metric-led measurement project, and why it's the ideal first step toward upping your marketing game.

Gathering the right data is at the heart of school email marketing success. But what if you don’t know where to start? Discover 10 impactful methods to leverage email data with tools like A/B testing, audience segmentation, email heat maps, feedback surveys, CRM integration, and more.

Learn how you can use email automation to streamline your school’s marketing efforts and ultimately strengthen relationships with prospective and existing families. Find tips for creating an email welcome series, engaging audiences after events, setting timely reminders, re-engaging lapsed leads, and welcoming new families to your school.

In a world of overflowing inboxes, personalization is the key to standing out and creating a lasting impact. Discover how personalization can enhance relationships, improve email metrics, and make your audience feel valued and connected.

As a school marketer, how do you minimize unsubscribes and maintain high email engagement? By sticking to your promised email frequency and content, providing relevant material, offering exclusive content, allowing subscribers to tailor email preferences, and leveraging data and feedback. Check out this post to enhance your email marketing success and foster stronger connections with your audience.

Read about five proven strategies for private school marketers to get higher email click rates. Learn more about how to send relevant content with engaging subject lines, use clear CTAs, try some A/B testing, optimize for mobile devices, and spark curiosity – with easy, actionable ideas that you can put into practice today.

As a school marketer, capturing the attention of busy parents, staff, and students can be a challenge. Discover easy and actionable strategies to boost your open rates, tailored to the educational sector – from mastering perfect timing to crafting clickable subject lines and adding personalization.

We take our interview process seriously (but never ourselves). Hear about some of our leaders’ favourite interview questions to prep for your upcoming opportunity to join our team.

Supercharge your school marketing efforts with these actionable ideas to grow your email list! Learn how the power of email marketing can connect your school to your desired audiences and expand your reach. Unleash the potential of inviting subscriptions, streamlining sign-ups, retaining loyal subscribers, offering irresistible content, and igniting a referral program for maximum impact.

Every school has a brand – but are you actively and deliberately managing this investment? Here’s a quick piece on the importance of consistent branding that you can share with your colleagues, faculty and board.

Just because you can ask a survey question doesn’t mean you should. Check out these practical and actionable tips to maximize the impact of your surveys, improve response rates and gain valuable market research insights for your private school.

Meet Gaurav, one of Metric’s Digital Marketing Specialists. Read more about his experience as an always-remote team member based in Vancouver, Canada.

Highlighting and celebrating successes and achievements in your school’s renowned programs is essential for attracting potential applicants. Here are some tips to help you distinguish your school’s centers of excellence.

As Metric’s first US-based employee, Abi works from her home base in Connecticut – but we find ways to stay closely connected despite the distance. Read on to hear about her experience as an always-remote team member.

We believe that people do their best work when they are able to choose where and how they do it. Metric is celebrating the two year anniversary of our 4/10 program by sharing the stories of two team members who’ve opted into the program.