Gain Insights
that Drive Results

Read about five proven strategies for private school marketers to get higher email click rates. Learn more about how to send relevant content with engaging subject lines, use clear CTAs, try some A/B testing, optimize for mobile devices, and spark curiosity – with easy, actionable ideas that you can put into practice today.

As a school marketer, capturing the attention of busy parents, staff, and students can be a challenge. Discover easy and actionable strategies to boost your open rates, tailored to the educational sector – from mastering perfect timing to crafting clickable subject lines and adding personalization.

We take our interview process seriously (but never ourselves). Hear about some of our leaders’ favourite interview questions to prep for your upcoming opportunity to join our team.

Supercharge your school marketing efforts with these actionable ideas to grow your email list! Learn how the power of email marketing can connect your school to your desired audiences and expand your reach. Unleash the potential of inviting subscriptions, streamlining sign-ups, retaining loyal subscribers, offering irresistible content, and igniting a referral program for maximum impact.

Every school has a brand – but are you actively and deliberately managing this investment? Here’s a quick piece on the importance of consistent branding that you can share with your colleagues, faculty and board.

Just because you can ask a survey question doesn’t mean you should. Check out these practical and actionable tips to maximize the impact of your surveys, improve response rates and gain valuable market research insights for your private school.

Meet Gaurav, one of Metric’s Digital Marketing Specialists. Read more about his experience as an always-remote team member based in Vancouver, Canada.

Highlighting and celebrating successes and achievements in your school’s renowned programs is essential for attracting potential applicants. Here are some tips to help you distinguish your school’s centers of excellence.

As Metric’s first US-based employee, Abi works from her home base in Connecticut – but we find ways to stay closely connected despite the distance. Read on to hear about her experience as an always-remote team member.

We believe that people do their best work when they are able to choose where and how they do it. Metric is celebrating the two year anniversary of our 4/10 program by sharing the stories of two team members who’ve opted into the program.

Join the experts from Metric Marketing and AISAP as we dive into some of our favorite digital marketing topics – from prospective family customer journeys to Google Analytics 4 – and connect it all back to an actionable, data-driven plan for your school.

The clock is ticking, applications are down, and the pressure is on for YOU to fill empty seats before the upcoming school year. We’ve outlined seven tips to boost enrollment before your application deadline.

Finding new customers is more expensive than retaining existing ones in almost every industry. Private or independent K-12 schools are no exception. Here, we’ll look at three segments of your ‘existing customers’ who should really be addressed within private school marketing strategies.

What sets your school apart from the (free) competition? If you’re asking parents to pay tuition and choose your institution over the public system, you need to be able to prove your value. Here are six ways you can make sure your school stands out.

In this upcoming webinar by Metric Marketing and Enquiry Tracker, learn how to streamline your school's marketing and enrollment funnels using data. Discover how to improve conversion rates, identify where prospective families are dropping off, and make data-driven decisions. Register now for the webinar on April 13 at 2 PM ET.