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Millennials are the world’s leading generation. Every year, 82 per cent of babies are born to millennial parents. Find out how to market your independent school to this powerful—and unprecedented—generation.


  • Overview of who millennial parents are
  • Millennial parents' habits and catering to them
  • Overview of steps to successfully market your independent school to millennial parents
Weathering The Storm

With the rapid spread of COVID-19, many business owners are feeling the stress of economic uncertainty. In this article, we examine smart marketing strategies that can help you weather the storm and emerge stronger than before.

Learn how to turn five common website challenges faced by private and independent schools into marketing opportunities.

Many school websites today function well as online brochures, but they may not meet the needs of those using your site. The good news is that your website challenges are your greatest opportunities.


  • Five challenges with school websites today
  • Turn your challenges into opportunities
  • Steps you can take to improve your school’s website
Presenting Your School Consistently Online

Learn how to increase the visibility of your school online through improved search, content, digital and bandwidth opportunities on your school’s website.


    • Five common pitfalls of school websites today include inconsistent information, unhelpful Search Engine Results Page (SERP) titles and descriptions, no access to analytics or tracking on your site, losing track of people interested in your school, and a website that’s slow to load.
    • You can improve your website’s performance by ensuring your school info is clear and consistent, writing enticing SERP titles and descriptions, enabling Google Analytics (GA) and Google Tag Manager (GTM) on your website, keeping track of your leads and learning how to increase the loading speed of your site.

      Learn what millennials, including Gen Y and Gen Z, care about so your bank or credit union can reach them on their terms with marketing they’ll care about.

      AT A GLANCE:

      • Understanding Gen Y and Gen Z
      • What makes everyone born since the 1980s unique?
      • Simplicity and financial wellness 
      • Access to finances and balances

      Learn how to reach banking customers or credit union members online by staying ahead of them with digital ads as they search for mortgages & more.

      AT A GLANCE:

      • How many people are online?
      • What does reaching a banking customer with a digital ad look like?
      • What’s aggregate data and why is it important?

      Google's Marketing Live 2019 conference just wrapped up.

      Meghan Tooley, Digital Director for Metric runs through the newest products and features announced at this year's conference below. Needless to say, we’re excited to start implementing these for our clients.

      Discovery Ads

      These ads are designed to get in front of people who are not ...

      Metric encourages measurement in every initiative, be it a campaign, online content, or even support interactions with clients. The notion of what constitutes success, for our efforts and our marketing expenditures, is very important to us. We also live this philosophy internally in many ways. One of my roles as Office Manager is to measure and ...

      Analyzing Conversion Paths with Google Attribution

      Earlier this month Google announced that the beta of their new analytics suite product, Google Attribution is being opened up to more advertisers following positive early results since its launch back in April.

      The newest addition to the G-Suite boasts some exciting new features - TV Attribution pairs ad spot data from broadcasters with ...

      Speaker Series: Branded Loyalty

      Kevin MacNeil, Metric Marketing’s VP Accounts, is at the Canadian Manufacturers and Exporters Dare to Compete event discussing brand and how to market to an increasingly connected world.

      There’s been a fundamental shift in the marketing landscape over the past decade. Customers are learning about products and services in an entirely ...


      Why did we create this guide?

      This guide was created to educate marketers on ways to use analytics to both accurately measure and optimize the performance of web properties and digital marketing initiatives. The intent of this guide is to provide readers with a strong understanding of the benefits of a refined measurement plan ...

      Cross Domain Tracking Is Easier Than You Think

      In the online marketing game, analytics are everything. Measuring ruthlessly allows you to inform your decisions and make the best use of your advertising dollars to connect with your customers.

      Google Analytics (GA) is the industry benchmark for gathering data about your website’s visitors.

      But what happens when your company has more than ...

      Reporting your digital data via monthly marketing reports has become the standard way to justify a company’s marketing spend with upper management and clients. But here in the age of data overload, not all data is relevant to all levels within an organization.

      While there are many marketing reporting dashboards, free and paid, available to ...

      Judging The Book By Its Cover

      Email Subject Line Best Practices For Increasing Open Rates

      You may have engaging imagery and highly-personalized content or offers, but all your hard work will be for nought if you don’t have carefully constructed email subject lines that compel customers to open in the first place.

      Research reveals that 35% of customers open an email solely because of the subject line text, while a whopping 69% use ...

      Why did we create this guide?

      This guide was created to educate marketers on ways to use email marketing to drive engagement and increase conversions. If you do business online, you’re always looking for ways to increase your bottom line. More sales is the goal we hear most often from our eCommerce clients and one of the most effective ways ...


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