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that Drive Results

Whether you’re building a digital marketing strategy from scratch or trying to optimize what you’re already doing, it can be difficult to make decisions about where to invest. 

In our industry study with NAIS conducted last year, we heard a lot of questions about this - so we thought we’d take some time to answer some of the most common ones here! 

Remote work is here to stay! In this article, we review some benefits, challenges and things we’ve learned about setting up a successful remote (or hybrid) workplace.

How to set your private or independent school marketing team up for digital marketing success.

Learn how private & independent school marketers can use data to turn their Heads of School into marketing advocates.

Learn how we helped IJL plan a perfect proposal at Winnipeg's iconic Confusion Corner. 

Learn what’s keeping other private and independent schools’ marketing teams up at night (and what they’re planning to do about it).

Learn about how independent school marketing teams are structured, the functions they provide, and best practices to streamline & strengthen your approach.

Metric’s Kevin MacNeil joins the Banking on Digital Growth podcast to discuss how the right data can turn your marketing from a cost centre to a revenue driver.

A summary of the 2021 NAIS State of Independent School Marketing Survey, in partnership with Metric Marketing. Sign up to learn more.

EdwardsCo is a branding, marketing and communications company with over 40 years of experience working with private schools in the United States. We're proud to partner with them to provide leading-edge branding products that reflect your school’s values and resonate with target audiences. 

In this article, we explore seven popular social media channels, and show you how to pick and prioritize the right mix for your school.

Social media can be a valuable asset for marketing and admissions to promote your private or independent school. A blog post by Metric Marketing.

You will come across different myths - and honestly, bad advice - when searching for conversion rate optimization (CRO) tips for your private or independent School. Lucky for you, Metric is here to help! Here are some common misconceptions about CRO that you’ll want to avoid.

Using better marketing and effective digital ad campaigns to increase traffic to your website is a great first step… but will you be able to capitalize on the opportunity and turn visitors into leads? In this post, we take a dive into understanding Conversion Rate Optimization - or CRO - and putting it to work for you.

Since early 2020, Covid-19 has taken the business world by storm and disrupted the traditional hiring and onboarding process the majority of us were most familiar with. Although some time has passed and many companies have adapted quickly, it's important to take what was learned from the experience and implement it into future hiring and onboarding to improve new hire experiences.