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In an effort to make it easier for users to find relevant, high quality search engine results that are optimized for their device, Google recently announced a change in their mobile search algorithm that will include ‘mobile-friendliness’ as a ranking signal. This change means that if your website isn’t optimized to be viewed on a mobile ...

INTRODUCTION

Why did we create this guide?

Marketing planning is crucial for marketing success, and now an even more important activity in the new era of marketing. With all of the different channels and technology options available today, marketing can get complex and confusing. Traditional advertising, online marketing, customer experience, ...

INTRODUCTION

Why did we create this guide?

At Metric, we strongly believe that every successful business is built on the foundation of a solid brand. Once this is realized, there is no denying the significance of the role that brand plays in marketing.

We want you to think long and hard about your brand. We want you think about your entire ...

Passionate marketers migrated to Las Vegas this week for Pubcon,  the premier social media and optimization conference.

Our Senior Online Marketing Consultant, Cheryl Hill, is in attendance and reporting on all the PPC + SEO knowledge. The conference continues today, but here are some of Cheryl's takeaways so far...

In-House SEO Training ...

You may need to consider redesigning your visual identity if…

• You’re starting a new company or launching a new product
• You’re merging with another company
• You’re thinking of a name change
• You need to reposition or revitalize your brand
• Your brand looks outdated

The Importance of Your Brand’s Visual Identity

Today we live in a ...

Metric CEO John McDonald will join one hundred and fifty high-profile Winnipeggers in the annual CEO Sleepout Thursday, September 18th.The annual event aims to engage the corporate community to rally about housing & employment issues for Winnipeg's homeless. It also raises funds to provide opportunities for the 3,000 - 15,000 people in our ...

Distraction is the nature of social media. Getting lost in the endless stream of information happens to the best of us. You login with the best intentions to update your company's daily piece of content (as stated in your marketing strategy) and get out, but somehow... an hour has passed and you're climbing out of a rabbit hole of articles, ...

Last week, I had the pleasure of attending Mozcon 2014, a marketing conference held each year by MOZ.

With 29 speakers, MozCon was three days jam packed with inspiration. It was an awesome show this year with a ton of actionable takeaways for our team here at Metric.

If you’re not familiar with Moz (formerly SEOmoz), they’re a marketing ...

It's days away from July 1st, 2014 - do you know who your consenting subscribers are? If you're a Mailchimp or Constant Contact user, here's the quick process for gaining express consent (getting your subscribers to physically opt-in again) before July 1st, 2014:

For Mailchimp Users: Step 1: Create an express consent group in your list. 

This ...

For 20 years , the global accounting firm EY has been honouring outstanding Canadians who have turned their unique business vision into successful reality with the EY Entrepreneur Of The Year® award.

Metric Marketing's John McDonald has been nominated in the Technology & Communications category for the Prairies region in recognition of his ...

The Advertising Association of Winnipeg's annual Signature Awards showcases and recognizes the best advertising, marketing and design produced in Manitoba in the previous year. Metric Marketing was invited to the premiere event, held last night at the Metropolitan Events Centre, to recognize pieces of our client work that had been chosen as ...

Instagram, the photo and video sharing mobile app with over 150 million users, is the fastest growing social network since its launch in October 2010. Instagram also boasts the highest levels of social engagement among users, who upload on average 55 million photos every day.

According to a recently released L2 Intelligence report, Instagram ...

On July 1st, Canada's new Anti-Spam Law (CASL) will take effect over the course of the next several months. This legislation has implications for anyone sending or intending to send commercial email, SMS, or other electronic marketing. Sound like you? Read on...

What is it?

Bill C-28, properly known as Canada's Anti-Spam Law (CASL) is an ...

Our Senior Online Marketing Consultant Cheryl shares the latest online marketing lessons from ClickZLive New York, a Global conference series designed by digital marketers for digital marketers.

Her favourite takeaways from days 2 + 3:

Adwords + umbrellas (or shovels in Winnipeg) and Buzzwords.