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For 20 years , the global accounting firm EY has been honouring outstanding Canadians who have turned their unique business vision into successful reality with the EY Entrepreneur Of The Year® award.

Metric Marketing's John McDonald has been nominated in the Technology & Communications category for the Prairies region in recognition of his ...

The Advertising Association of Winnipeg's annual Signature Awards showcases and recognizes the best advertising, marketing and design produced in Manitoba in the previous year. Metric Marketing was invited to the premiere event, held last night at the Metropolitan Events Centre, to recognize pieces of our client work that had been chosen as ...

Instagram, the photo and video sharing mobile app with over 150 million users, is the fastest growing social network since its launch in October 2010. Instagram also boasts the highest levels of social engagement among users, who upload on average 55 million photos every day.

According to a recently released L2 Intelligence report, Instagram ...

On July 1st, Canada's new Anti-Spam Law (CASL) will take effect over the course of the next several months. This legislation has implications for anyone sending or intending to send commercial email, SMS, or other electronic marketing. Sound like you? Read on...

What is it?

Bill C-28, properly known as Canada's Anti-Spam Law (CASL) is an ...

Our Senior Online Marketing Consultant Cheryl shares the latest online marketing lessons from ClickZLive New York, a Global conference series designed by digital marketers for digital marketers.

Her favourite takeaways from days 2 + 3:

Adwords + umbrellas (or shovels in Winnipeg) and Buzzwords.

DAY 1 - #CZLNY

Although not a shopping/pub crawl day in Soho, still a very enjoyable day! Here are the blaringly obvious things I will be on the soapbox for…

Retargeting for brand awareness, conversion, and upselling! Attribution modelling. The last click didn’t do it alone. Don’t make uneducated decisions with your valuable marketing ...

Like many other SEMs descending on New York this week for the ClickZ Live Search Conference, I am anticipating walking away with an arsenal of fresh ideas and new tactics I can dazzle my clients and team with. Look out ROI, I’m coming after you!

So, here’s what I’m looking forward to:

Old Friends Teaching New Tactics

It’s been 11 years ...

Social contests can be a great way to connect your business with new potential customers by giving away a prize to followers and supporters of your brand on social media. Your contest should be treated like a marketing campaign, and before creating your campaign for the social web, Metric marketing lead Meghan Tooley recommends asking ...

By now, we are all well aware that having an online presence is no longer an option for companies that want to stay competitive in the increasingly fast-paced world of marketing. The people (aka. your customers) are online, which means that your company needs to be online too. That being said, simply existing online isn’t enough ...