Gain Insights
that Drive Results

What your school marketing team needs to know about the new GA4 

Are you curious to know how to define and understand your target audience to maximize marketing efforts? Here are some of the insights by Metric Marketing you can explore to assist in understanding and defining the target audience.

The Metric team loves to host student work placements - a side effect of doing what we love, and finding an audience of people who tolerate us talking about it all the time. Earlier this year, we welcomed a student from RRC Polytech’s Creative Communications program and Veronica stepped up as his mentor.

Earlier this year, Metric Marketing - and three of our clients - were honoured at the annual EduAD Awards - a celebration of the best education industry marketing from across North America.

Here are four lessons private school marketers have learned - that are here to stay.

Learn how customer journeys and attribution modelling drive conversions  in your marketing strategy through many touchpoints, channels and interactions.

Practical tips you can use to present school marketing data to your board efficiently & effectively—and achieve better results.

How private and independent school marketers can evaluate success, and turn that data into news you can use.

Whether you’re building a digital marketing strategy from scratch or trying to optimize what you’re already doing, it can be difficult to make decisions about where to invest. 

In our industry study with NAIS conducted last year, we heard a lot of questions about this - so we thought we’d take some time to answer some of the most common ones here! 

Remote work is here to stay! In this article, we review some benefits, challenges and things we’ve learned about setting up a successful remote (or hybrid) workplace.

How to set your private or independent school marketing team up for digital marketing success.

Learn how private & independent school marketers can use data to turn their Heads of School into marketing advocates.

Learn how we helped IJL plan a perfect proposal at Winnipeg's iconic Confusion Corner. 

Learn what’s keeping other private and independent schools’ marketing teams up at night (and what they’re planning to do about it).

Learn about how independent school marketing teams are structured, the functions they provide, and best practices to streamline & strengthen your approach.