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Marketing your school is getting increasingly competitive, and focusing your digital marketing strategy on one platform might not work anymore. With a steady growth rate and a ton of cultural buzz, it’s easy to see this popular platform’s appeal - but is TikTok right for your school?

Kids spend, on average, 75 minutes per day on TikTok

80% of TikTok users are between the ages 16-34

It was the most downloaded app of 2021 (and continues to be extremely popular)

At Metric, our clients have been able to ... Read More

It's tough to step into a new role - we know, because we've been there! Our partner Mike Connor from Connor Associates has too, and is here to offer some advice in the form of seven key questions to ask to ensure you're getting started on the right foot.

Your website is one your school’s biggest marketing investments. Keeping it up to date is a big job. Optimizing its performance is an even bigger one. And knowing when it’s time to overhaul the whole thing? That’s downright overwhelming. Here, we’ll share five things to consider when you’re contemplating the right next step for your site.

Marketing matters to everyone, and so does the data that can be extracted by relevant digital marketing operations. 

Last week, Metric welcomed our creative director Lindsay’s daughter to the office for Take Our Kids To Work Day. While she was here, we took advantage of her Gen Z brain - and social media skills - to come up with this list of trends private and independent schools can leverage on TikTok to market your school this month to a key demographic of middle school and high school students.

What your school marketing team needs to know about the new GA4 

Are you curious to know how to define and understand your target audience to maximize marketing efforts? Here are some of the insights by Metric Marketing you can explore to assist in understanding and defining the target audience.

The Metric team loves to host student work placements - a side effect of doing what we love, and finding an audience of people who tolerate us talking about it all the time. Earlier this year, we welcomed a student from RRC Polytech’s Creative Communications program and Veronica stepped up as his mentor.

Earlier this year, Metric Marketing - and three of our clients - were honoured at the annual EduAD Awards - a celebration of the best education industry marketing from across North America.

Here are four lessons private school marketers have learned - that are here to stay.

Learn how customer journeys and attribution modelling drive conversions  in your marketing strategy through many touchpoints, channels and interactions.

Practical tips you can use to present school marketing data to your board efficiently & effectively—and achieve better results.

How private and independent school marketers can evaluate success, and turn that data into news you can use.

Whether you’re building a digital marketing strategy from scratch or trying to optimize what you’re already doing, it can be difficult to make decisions about where to invest. 

In our industry study with NAIS conducted last year, we heard a lot of questions about this - so we thought we’d take some time to answer some of the most common ones here! 

Remote work is here to stay! In this article, we review some benefits, challenges and things we’ve learned about setting up a successful remote (or hybrid) workplace.