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10 Steps to Understand & Define Your Target Audience

Are you curious to know how to define and understand your target audience to maximize marketing efforts? Here are some of the insights by Metric Marketing you can explore to assist in understanding and defining the target audience.

Metric & RRC Polytech: Student Profile

The Metric team loves to host student work placements - a side effect of doing what we love, and finding an audience of people who tolerate us talking about it all the time. Earlier this year, we welcomed a student from RRC Polytech’s Creative Communications program and Veronica stepped up as his mentor.

Top of the Class: Metric Clients Win at the EduAD Awards

Earlier this year, Metric Marketing - and three of our clients - were honoured at the annual EduAD Awards - a celebration of the best education industry marketing from across North America.

Lessons from the Pandemic

Here are four lessons private school marketers have learned - that are here to stay.

Understanding Customer Journeys and Attribution Modelling

Learn how customer journeys and attribution modelling drive conversions  in your marketing strategy through many touchpoints, channels and interactions.

3 Golden Rules for Reporting To Your Board

Practical tips you can use to present school marketing data to your board efficiently & effectively—and achieve better results.

Measuring Your School’s Marketing Performance

How private and independent school marketers can evaluate success, and turn that data into news you can use.

How to Choose the Right Digital Marketing Mix

Whether you’re building a digital marketing strategy from scratch or trying to optimize what you’re already doing, it can be difficult to make decisions about where to invest. 

In our industry study with NAIS conducted last year, we heard a lot of questions about this - so we thought we’d take some time to answer some of the most common ones here! 

Where In The World Is The Metric team?

Remote work is here to stay! In this article, we review some benefits, challenges and things we’ve learned about setting up a successful remote (or hybrid) workplace.

Building a Strong Digital Marketing Foundation

How to set your private or independent school marketing team up for digital marketing success.

Turn Your Head of School Into a Marketing Champion

Learn how private & independent school marketers can use data to turn their Heads of School into marketing advocates.

Learn how we helped IJL plan a perfect proposal at Winnipeg's iconic Confusion Corner. 

Top Marketing Priorities For Private Schools In 2022

Learn what’s keeping other private and independent schools’ marketing teams up at night (and what they’re planning to do about it).

How are Marketing Teams Structured in Other Schools?

Learn about how independent school marketing teams are structured, the functions they provide, and best practices to streamline & strengthen your approach.

Metric + Banking on Digital Growth Podcast

Metric’s Kevin MacNeil joins the Banking on Digital Growth podcast to discuss how the right data can turn your marketing from a cost centre to a revenue driver.


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