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Google's Marketing Live 2019 conference just wrapped up.

Meghan Tooley, Digital Director for Metric runs through the newest products and features announced at this year's conference below. Needless to say, we’re excited to start implementing these for our clients.

Discovery Ads

These ads are designed to get in front of people who are not ...

Metric encourages measurement in every initiative, be it a campaign, online content, or even support interactions with clients. The notion of what constitutes success, for our efforts and our marketing expenditures, is very important to us. We also live this philosophy internally in many ways. One of my roles as Office Manager is to measure and ...

Earlier this month Google announced that the beta of their new analytics suite product, Google Attribution is being opened up to more advertisers following positive early results since its launch back in April.

The newest addition to the G-Suite boasts some exciting new features - TV Attribution pairs ad spot data from broadcasters with ...

Kevin MacNeil, Metric Marketing’s VP Accounts, is at the Canadian Manufacturers and Exporters Dare to Compete event discussing brand and how to market to an increasingly connected world.

There’s been a fundamental shift in the marketing landscape over the past decade. Customers are learning about products and services in an entirely ...

INTRODUCTION

Why did we create this guide?

This guide was created to educate marketers on ways to use analytics to both accurately measure and optimize the performance of web properties and digital marketing initiatives. The intent of this guide is to provide readers with a strong understanding of the benefits of a refined measurement plan ...

In the online marketing game, analytics are everything. Measuring ruthlessly allows you to inform your decisions and make the best use of your advertising dollars to connect with your customers.

Google Analytics (GA) is the industry benchmark for gathering data about your website’s visitors.

But what happens when your company has more than ...

Reporting your digital data via monthly marketing reports has become the standard way to justify a company’s marketing spend with upper management and clients. But here in the age of data overload, not all data is relevant to all levels within an organization.

While there are many marketing reporting dashboards, free and paid, available to ...

You may have engaging imagery and highly-personalized content or offers, but all your hard work will be for nought if you don’t have carefully constructed email subject lines that compel customers to open in the first place.

Research reveals that 35% of customers open an email solely because of the subject line text, while a whopping 69% use ...

Why did we create this guide?

This guide was created to educate marketers on ways to use email marketing to drive engagement and increase conversions. If you do business online, you’re always looking for ways to increase your bottom line. More sales is the goal we hear most often from our eCommerce clients and one of the most effective ways ...

What are abandoned cart emails?

Abandoned cart emails, (also known as ‘recovery emails’) are an essential digital marketing tool used for targeting customers who have added products to their shopping cart but didn’t go on to complete the checkout process.

As of January 2016, the UK web research company, Baynard Institute identified that ...

No more pencils. No more books.

The pace of life may have slowed down a bit, but that doesn't mean your marketing efforts should too. Over the next two months, we’ll be helping our partners to deepen their understanding of email marketing (July) and website analytics (August) with Metric’s Summer School.

For tips and tricks on how to ...

Why Did We Create this Resource?

10 years ago, it may have been possible for a brand to succeed without a great website. But today, a businesses’ online presence is not only an essential component of its media mix, but an integral part of the customer’s perception of a brand.

Whether you like it or not, your website is the central hub of ...

There are two schools of thought that sound alarm bells when the topic of branding (or rebranding) is broached.

1. Branding can solve everything.
2. Branding achieves nothing.

The reality is that effective branding is tough.

We’ve detailed the importance of branding to your marketing practice in previous resources, but continue to find that ...

Once upon a time distinctive buy button and seamless checkout experience was all your online store required to impress your customer and differentiate from your competitors. But things have changed.

The loyal customer now represents an endangered species in a world of e-commerce that has become more advanced and refined in its processes. ...

It's a common plight: you've had the same logo for 20 years. It's getting a bit outdated, and you could probably use an update. The rest of the ...