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Let our perspectives help elevate your marketing and deepen your brand's engagement.

Why Did We Create this Resource?

10 years ago, it may have been possible for a brand to succeed without a great website. But today, a businesses’ online presence is not only an essential component of its media mix, but an integral part of the customer’s perception of a brand.

Whether you like it or not, your website is the central hub of ...

Firm Foundations

How your brand architecture strategy influences the success of your marketing efforts

There are two schools of thought that sound alarm bells when the topic of branding (or rebranding) is broached.

  1. Branding can solve everything.
  2. Branding achieves nothing.

The reality is that effective branding is tough.

We’ve detailed the importance of branding to your marketing practice in previous resources, but continue to find that ...

The Customer (Experience) is King

How improving CX will grow your business.

Once upon a time distinctive buy button and seamless checkout experience was all your online store required to impress your customer and differentiate from your competitors. But things have changed.

The loyal customer now represents an endangered species in a world of e-commerce that has become more advanced and refined in its processes. ...

 A $35 swoosh didn’t make the Nike brand worth billions. A logo doesn’t mean anything until a brand makes it worth something. So why is the jump from a new logo to brand work so challenging?

It's a common plight: you've had the same logo for 20 years. It's getting a bit outdated, and you could probably use an update. The rest of the ...

Metric Marketing is a creative marketing agency that excels at providing innovative branding solutions, strategic marketing plans, and modern web design. We are a young, fun and energetic office looking to hire a Senior Graphic Designer. You must have a passion for design and an eagerness to collaborate with our creative team to produce ...

Why your website needs to be mobile-friendly

In an effort to make it easier for users to find relevant, high quality search engine results that are optimized for their device, Google recently announced a change in their mobile search algorithm that will include ‘mobile-friendliness’ as a ranking signal. This change means that if your website isn’t optimized to be viewed on a mobile ...

INTRODUCTION

Why did we create this guide?

Marketing planning is crucial for marketing success, and now an even more important activity in the new era of marketing. With all of the different channels and technology options available today, marketing can get complex and confusing. Traditional advertising, online marketing, customer experience, ...

INTRODUCTION

Why did we create this guide?

At Metric, we strongly believe that every successful business is built on the foundation of a solid brand. Once this is realized, there is no denying the significance of the role that brand plays in marketing.

We want you to think long and hard about your brand. We want you think about your entire ...

Reporting from Pubcon PPC + SEO

Day 3

Three days of energized and informative speakers, catching up with old friends and meeting new ones, and #ppcchats over breakfast, Pubcon 2014 was a great experience for our Online Marketing Manager Cheryl. This was the conventions 15th anniversary and Cheryl is thrilled to pass on her notes from some industry heavy weights.

Here are her ...
Reporting from Pubcon 2014

PPC + SEO

Passionate marketers migrated to Las Vegas this week for Pubcon,  the premier social media and optimization conference.

Our Senior Online Marketing Consultant, Cheryl Hill, is in attendance and reporting on all the PPC + SEO knowledge. The conference continues today, but here are some of Cheryl's takeaways so far...

In-House SEO Training ...

You may need to consider redesigning your visual identity if…

  • You’re starting a new company or launching a new product
  • You’re merging with another company
  • You’re thinking of a name change
  • You need to reposition or revitalize your brand
  • Your brand looks outdated

The Importance of Your Brand’s Visual Identity

starbucks

Today we live in a ...

CEO Sleepout Metric CEO John McDonald will join one hundred and fifty high-profile Winnipeggers in the annual CEO Sleepout Thursday, September 18th.The annual event aims to engage the corporate community to rally about housing & employment issues for Winnipeg's homeless. It also raises funds to provide opportunities for the 3,000 - 15,000 people in our ...

#SocialMedia

Daily Checklist

Distraction is the nature of social media. Getting lost in the endless stream of information happens to the best of us. You login with the best intentions to update your company's daily piece of content (as stated in your marketing strategy) and get out, but somehow... an hour has passed and you're climbing out of a rabbit hole of articles, ...

Metric @ MozCon 2014

Last week, I had the pleasure of attending Mozcon 2014, a marketing conference held each year by MOZ.

With 29 speakers, MozCon was three days jam packed with inspiration. It was an awesome show this year with a ton of actionable takeaways for our team here at Metric.

If you’re not familiar with Moz (formerly SEOmoz), they’re a marketing ...

It's days away from July 1st, 2014 - do you know who your consenting subscribers are? If you're a Mailchimp or Constant Contact user, here's the quick process for gaining express consent (getting your subscribers to physically opt-in again) before July 1st, 2014:

For Mailchimp Users: Step 1: Create an express consent group in your list. 

This ...