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INTRODUCTION

Why did we create this guide?

This guide was created to educate marketers on ways to use analytics to both accurately measure and optimize the performance of web properties and digital marketing initiatives. The intent of this guide is to provide readers with a strong understanding of the benefits of a refined measurement plan ...

In the online marketing game, analytics are everything. Measuring ruthlessly allows you to inform your decisions and make the best use of your advertising dollars to connect with your customers.

Google Analytics (GA) is the industry benchmark for gathering data about your website’s visitors.

But what happens when your company has more than ...

Reporting your digital data via monthly marketing reports has become the standard way to justify a company’s marketing spend with upper management and clients. But here in the age of data overload, not all data is relevant to all levels within an organization.

While there are many marketing reporting dashboards, free and paid, available to ...

Why did we create this guide?

This guide was created to educate marketers on ways to use email marketing to drive engagement and increase conversions. If you do business online, you’re always looking for ways to increase your bottom line. More sales is the goal we hear most often from our eCommerce clients and one of the most effective ways ...

Judging The Book By Its Cover

Email Subject Line Best Practices For Increasing Open Rates

You may have engaging imagery and highly-personalized content or offers, but all your hard work will be for nought if you don’t have carefully constructed email subject lines that compel customers to open in the first place.

Research reveals that 35% of customers open an email solely because of the subject line text, while a whopping 69% use ...

Over Half of Online Shoppers Abandon Carts

Get Yours Back

What are abandoned cart emails?

Abandoned cart emails, (also known as ‘recovery emails’) are an essential digital marketing tool used for targeting customers who have added products to their shopping cart but didn’t go on to complete the checkout process.

As of January 2016, the UK web research company, Baynard Institute identified that ...

metric-summer-school

No more pencils. No more books.

The pace of life may have slowed down a bit, but that doesn't mean your marketing efforts should too. Over the next two months, we’ll be helping our partners to deepen their understanding of email marketing (July) and website analytics (August) with Metric’s Summer School.

For tips and tricks on how to ...

Why Did We Create this Resource?

10 years ago, it may have been possible for a brand to succeed without a great website. But today, a businesses’ online presence is not only an essential component of its media mix, but an integral part of the customer’s perception of a brand.

Whether you like it or not, your website is the central hub of ...

Firm Foundations

How your brand architecture strategy influences the success of your marketing efforts

There are two schools of thought that sound alarm bells when the topic of branding (or rebranding) is broached.

  1. Branding can solve everything.
  2. Branding achieves nothing.

The reality is that effective branding is tough.

We’ve detailed the importance of branding to your marketing practice in previous resources, but continue to find that ...

The Customer (Experience) is King

How improving CX will grow your business.

Once upon a time distinctive buy button and seamless checkout experience was all your online store required to impress your customer and differentiate from your competitors. But things have changed.

The loyal customer now represents an endangered species in a world of e-commerce that has become more advanced and refined in its processes. ...

 A $35 swoosh didn’t make the Nike brand worth billions. A logo doesn’t mean anything until a brand makes it worth something. So why is the jump from a new logo to brand work so challenging?

It's a common plight: you've had the same logo for 20 years. It's getting a bit outdated, and you could probably use an update. The rest of the ...

Metric Marketing is a creative marketing agency that excels at providing innovative branding solutions, strategic marketing plans, and modern web design. We are a young, fun and energetic office looking to hire a Senior Graphic Designer. You must have a passion for design and an eagerness to collaborate with our creative team to produce ...

Why your website needs to be mobile-friendly

In an effort to make it easier for users to find relevant, high quality search engine results that are optimized for their device, Google recently announced a change in their mobile search algorithm that will include ‘mobile-friendliness’ as a ranking signal. This change means that if your website isn’t optimized to be viewed on a mobile ...

INTRODUCTION

Why did we create this guide?

Marketing planning is crucial for marketing success, and now an even more important activity in the new era of marketing. With all of the different channels and technology options available today, marketing can get complex and confusing. Traditional advertising, online marketing, customer experience, ...

INTRODUCTION

Why did we create this guide?

At Metric, we strongly believe that every successful business is built on the foundation of a solid brand. Once this is realized, there is no denying the significance of the role that brand plays in marketing.

We want you to think long and hard about your brand. We want you think about your entire ...